http://gapingvoid.com/2004/09/18/my-10-best-ideas/ "cartoons drawn on the back of business cards" Sun, 22 Nov 2009 00:03:19 -0600 http://wordpress.org/?v=abc hourly 1 http://gapingvoid.com/2004/09/18/my-10-best-ideas/comment-page-1/#comment-1976 RichW Mon, 20 Sep 2004 18:53:18 +0000 http://gapingvoid.com/?p=904#comment-1976 Movie blogvertising could be much more interesting that what I think we've seen so far. Case in point: Paparazzi. Artistically it's pure crap. But it might be the best "guilty pleasure" flick I've seen in ages. Box office sucked, but everyone I know who's seen it felt they got value from their ticket. It was what exactly what they wanted. Leeches got their asses kicked by a pretty average guy. And the studio missed it. This could've been a fun project to promote via web. Build a site with the most invasive paparazzi photos. Put the photogs names on there and vote on how badly they crossed the line. Get readers involved in sharing lurid details of how they'd deal with similar situations. Get everyone riled up and turn the whole promotion into a sideshow. Perhaps now more than ever, people want to see the bad guys get it. Paparazzi had it all, invastion of privacy, innocent victims, the sexy wife, child at risk, unrepentent slimeballs, complicit authority. It appealed to our baser instincts. So why not let us play vigilante in the sanctity of our collective living rooms? Coulda been huge. Movie blogvertising could be much more interesting that what I think we’ve seen so far.
Case in point: Paparazzi. Artistically it’s pure crap. But it might be the best “guilty pleasure” flick I’ve seen in ages. Box office sucked, but everyone I know who’s seen it felt they got value from their ticket. It was what exactly what they wanted. Leeches got their asses kicked by a pretty average guy. And the studio missed it.
This could’ve been a fun project to promote via web. Build a site with the most invasive paparazzi photos. Put the photogs names on there and vote on how badly they crossed the line. Get readers involved in sharing lurid details of how they’d deal with similar situations. Get everyone riled up and turn the whole promotion into a sideshow.
Perhaps now more than ever, people want to see the bad guys get it. Paparazzi had it all, invastion of privacy, innocent victims, the sexy wife, child at risk, unrepentent slimeballs, complicit authority. It appealed to our baser instincts. So why not let us play vigilante in the sanctity of our collective living rooms?
Coulda been huge.

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