http://gapingvoid.com/2004/09/12/fragmentation-of-fashion/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= http://gapingvoid.com/2004/09/12/fragmentation-of-fashion/#comment-1940 hugh macleod Wed, 15 Sep 2004 15:43:38 +0000 http://gapingvoid.com/?p=892#comment-1940 Amen, Vanselus. Amen, Vanselus.

]]> http://gapingvoid.com/2004/09/12/fragmentation-of-fashion/#comment-1939 vanselus Wed, 15 Sep 2004 06:37:06 +0000 http://gapingvoid.com/?p=892#comment-1939 Exactly why i've fired the last 3 ad agencies i've worked with - because the lies stop working. "My two cents: It's not just consumers have too much choice; it's that they've gotten too smart." Then try honesty! I know its hard for the industry to grasp, but honest marketing IS possible. Exactly why i’ve fired the last 3 ad agencies i’ve worked with — because the lies stop working.
“My two cents: It’s not just consumers have too much choice; it’s that they’ve gotten too smart.“
Then try honesty! I know its hard for the industry to grasp, but honest marketing IS possible.

]]> http://gapingvoid.com/2004/09/12/fragmentation-of-fashion/#comment-1938 hugh macleod Tue, 14 Sep 2004 13:04:21 +0000 http://gapingvoid.com/?p=892#comment-1938 Hey Tom, took a look at your list. Good one =) Aleah, well, people are a lot more self-interested than is polite to mention in polite society. Good example: people like to talk about Wal Mart putting Mom n' Pop stores out of business. I disagree. I think the actual customers put Mom n' Pop stores out of business by choosing to shop at Wal Mart instead. But that is a contentious issue... Hey Tom, took a look at your list. Good one =)
Aleah, well, people are a lot more self-interested than is polite to mention in polite society.
Good example: people like to talk about Wal Mart putting Mom n’ Pop stores out of business. I disagree. I think the actual customers put Mom n’ Pop stores out of business by choosing to shop at Wal Mart instead.
But that is a contentious issue…

]]> http://gapingvoid.com/2004/09/12/fragmentation-of-fashion/#comment-1937 Tom Tue, 14 Sep 2004 06:35:49 +0000 http://gapingvoid.com/?p=892#comment-1937 Hugh, Your question prompted me to jot down some of my ideas about conversations with customers...too much to include here. Not sure if this is proper etiquette, but , If you're interested, they're posted at: <a href="http://truetalk.typepad.com/truetalk/2004/09/one_of_the_thin.html" rel="nofollow"><a href="http://truetalk.typepad.com/truetalk/2004/09/one_of_the_thin.html" rel="nofollow">http://truetalk.typepad.com/truetalk/2004/09/one_of_the_thin.html</a></a> Hugh,
Your question prompted me to jot down some of my ideas about conversations with customers…too much to include here. Not sure if this is proper etiquette, but , If you’re interested, they’re posted at:
http://truetalk.typepad.com/truetalk/2004/09/one_of_the_thin.html

]]> http://gapingvoid.com/2004/09/12/fragmentation-of-fashion/#comment-1936 aleah sato Tue, 14 Sep 2004 04:44:13 +0000 http://gapingvoid.com/?p=892#comment-1936 What is that "process" that persuades, I wonder? For an example, the fact that third world factory workers are making big brand garments -- Do you believe this fact will deter people from buying their favorite brand? Or is it that people are simply looking out for number 1 and refusing to pay what they used to pay. I suppose it's a bit of both, the benevolent consumer and the demystified, cynical consumer. What is that “process” that persuades, I wonder? For an example, the fact that third world factory workers are making big brand garments — Do you believe this fact will deter people from buying their favorite brand? Or is it that people are simply looking out for number 1 and refusing to pay what they used to pay. I suppose it’s a bit of both, the benevolent consumer and the demystified, cynical consumer.

]]> http://gapingvoid.com/2004/09/12/fragmentation-of-fashion/#comment-1935 hugh macleod Mon, 13 Sep 2004 20:56:51 +0000 http://gapingvoid.com/?p=892#comment-1935 Well, having conversations with your customers is tricky, once your customer base exceeds a couple of dozen. Hard enough for me to keep up with everybody who sends me an e-mail. Imagine if I had a product with millions of cutomers. I guess the central issue is; once you have "the conversation" started, how do you scale it up so the many can join in, not just the few? I have some ideas. You? Well, having conversations with your customers is tricky, once your customer base exceeds a couple of dozen. Hard enough for me to keep up with everybody who sends me an e-mail. Imagine if I had a product with millions of cutomers.
I guess the central issue is; once you have “the conversation” started, how do you scale it up so the many can join in, not just the few?
I have some ideas. You?

]]> http://gapingvoid.com/2004/09/12/fragmentation-of-fashion/#comment-1934 Hamish Mon, 13 Sep 2004 20:40:49 +0000 http://gapingvoid.com/?p=892#comment-1934 Supermodels are flakey. Damn. I just assumed that beauty and brains were theirs. Like a tree being struck by lightning twice, more or less guaranteed. Damn their skinny bony asses for being so, uhhmmm, hungry looking... Supermodels are flakey. Damn. I just assumed that beauty and brains were theirs. Like a tree being struck by lightning twice, more or less guaranteed.
Damn their skinny bony asses for being so, uhhmmm, hungry looking…

]]> http://gapingvoid.com/2004/09/12/fragmentation-of-fashion/#comment-1933 Tom Mon, 13 Sep 2004 03:24:32 +0000 http://gapingvoid.com/?p=892#comment-1933 One of the things you now have to believe in is the importance of actually having conversations with your customers...if the transponder is always on "send" and never on "receive," you're screwed. One of the things you now have to believe in is the importance of actually having conversations with your customers…if the transponder is always on “send” and never on “receive,” you’re screwed.

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