September 11, 2004
cut to the chase
One thing about using the business card as a primary medium is the small size forces you to to think about what you’re saying. You don’t have the space to waffle or ramble. You cut to the chase. The drawing above is a pretty good example, I guess. It tells a lot of story in few words.
I can’t tell you how useful this has proved to me professionally. In mass-market advertising, both space and airtime are very expensive. So every sentence you cut out saves thousands of dollars of your client’s money.
In a world of permanently fragmenting media, the market for “shorter” increases. The market for “longer” decreases. Artistically one could easily find that objectionable, but that doesn’t change the actual market.
That’s interesting. I also think it is so obvious that most people find it hard to realise.
(someone might say that I agree with you just because I write haikus :p )