July 31, 2004

ignore everybody

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More thoughts on “How To Be Crea­tive”:

1. Ignore everybody.

The more ori­gi­nal your idea is, the less good advice other peo­ple will be able to give you. When I first star­ted with the biz card for­mat, peo­ple thought I was nuts. Why wasn’t I trying to do something more easy for mar­kets to digest i.e. cutey-pie gree­ting cards or whatever?

You don’t know if your idea is any good the moment it’s crea­ted. Neither does anyone else. The most you can hope for is a strong gut fee­ling that it is. And trus­ting your fee­lings is not as easy as the opti­mists say it is. There’s a rea­son why fee­lings scare us.
And asking close friends never works quite as well as you hope, either. It’s not that they deli­be­ra­tely want to be unhelp­ful. It’s just they don’t know your world one millionth as well as you know your world, no mat­ter how hard they try, no mat­ter how hard you try to explain.
Plus a big idea will change you. Your friends may love you, but they don’t want you to change. If you change, then their dyna­mic with you also chan­ges. They like things the way they are, that’s how they love you– the way you are, not the way you may become.
Ergo, they have no incen­tive to see you change. And they will be resis­tant to anything that cataly­zes it. That’s human nature. And you would do the same, if the shoe was on the other foot.
With busi­ness collea­gues it’s even worse. They’re used to dea­ling with you in a cer­tain way. They’re used to having a cer­tain level of con­trol over the rela­tionship. And they want wha­te­ver makes them more pros­pe­rous. Sure, they might pre­fer it if you pros­per as well, but that’s not their top prio­rity.
If your idea is so good that it chan­ges your dyna­mic enough to where you need them less, or God for­bid, THE MARKET needs them less, then they’re going to resist your idea every chance they can.
Again, that’s human nature.
GOOD IDEAS ALTER THE POWER BALANCE IN RELATIONSHIPS, THAT IS WHY GOOD IDEAS ARE ALWAYS INITIALLY RESISTED.
Good ideas come with a heavy bur­den. Which is why so few peo­ple have them. So few peo­ple can handle it.

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27 Responses to “ignore everybody”

  1. I liken this to the sec­ret loathing ever­yone has for their friends’ sig­ni­fi­cant others, espe­cially when you and your friend start the day as two sin­gle peo­ple and one of you ends it with a new part­ner. On the one hand, I’m happy for you! On the other hand, you’re no lon­ger the same “you” you were yes­ter­day, and that pis­ses me off!
    I’m sur­pri­sed there aren’t more self-help groups for Peo­ple Whose Friends Succeed.

  2. hugh says:

    Yes, Jus­tin, I totally con­cur! Great analogy =)

  3. Dinah says:

    Rube Wad­dell has just the theme song for that self-help group, Jus­tin:
    http://www.rubewaddell.org/media/mov/herestoyou.html

  4. Dinah says:

    Rube Wad­dell has just the theme song for that self-help group, Jus­tin:
    http://www.rubewaddell.org/media/mov/herestoyou.html

  5. Brian says:

    “GOOD IDEAS ALTER THE POWER BALANCE IN RELATIONSHIPS, THAT IS WHY GOOD IDEAS ARE ALWAYS INITIALLY RESISTED.
    Good ideas come with a heavy bur­den. Which is why so few peo­ple have them. So few peo­ple can handle it.“
    Exce­llent.
    It makes me think of “To whom much is given, much is expec­ted.” I like that con­nec­tion, as the thought of an obli­ga­tion to our crea­ti­vity plea­ses me.
    B.

  6. Mason says:

    You’re dead on with this idea. It’s true. Peo­ple who know you will vir­tually never see in you the abi­lity to do anything revo­lu­tio­nary.
    You just can’t let it get to you. I actually find this spu­rring me on even har­der. Achie­ving what your friends and family thought was not pos­si­ble for “you” to achieve is a fee­ling with few comparisons.

  7. David says:

    Mason, how about achie­ving what YOU though was impos­si­ble.
    Your friends might see in you what you do not. Ask them (good friends) what they see in you. You will be surprised.

  8. ajc says:

    I agree that this quote is rele­vant: “To whom much is given, much is expec­ted.” While that idea can ins­pire you to rea­lize your crea­tive poten­tial, it can also crush you under the pres­sure to pro­duce won­der­ful things. I feel great pres­sure to come up with good ideas, and I wind up dis­mis­sing too many thoughts because I’m trying to think of a gua­ran­teed great idea.
    I sup­pose that that is another hurdle that I alone am res­pon­si­ble for overcoming.

  9. Greg says:

    It’s nice to be ins­pi­red by something that isn’t bullshit for a change.
    Thanks for all this.

  10. Matty says:

    Once read a quote that went something to the effect of “There’s nothing as sweet as the fai­lure of a friend.” Ouch.
    We do want peo­ple to stay in the boxes we’ve built for them since it’s see­mingly much easier for us to com­prehend and relate to them that way. I guess another way to look at is that kee­ping up with the Jone­ses is easy when the Jone­ses stay put.
    On a simi­lar note, also once read a quote regar­ding invest­ment out­per­for­mance, i.e., bea­ting the stock market’s return. The indi­vi­dual (a finance pro­fes­sor, I believe) said “In order to out­per­form the mar­ket, you must satisfy two cri­te­ria: You must be correct, and you must be dif­fe­rent from ever­yone else.” I sub­mit that the lat­ter of the two gets to the heart of the issue dis­cus­sed here, since being dif­fe­rent from ever­yone else almost neces­si­ta­tes that you ignore ever­yone else to begin with.
    Matty

  11. wwc says:

    Morris­sey has a song — “We Hate It When Our Friends Become Suc­cess­ful” and it’s about what it says.

  12. Richard says:

    The Smiths said it:
    We hate it when our friends become successful

  13. Richard says:

    The Smiths said it:
    We hate it when our friends become successful

  14. erik says:

    um yeah…It was Morris­sey that said that.

  15. Hmmm, what you said is true. I really really try hard to (yes, sounds para­do­xi­cal but it’s pos­si­ble) to accept my friends as they are at same time as seeing them as their highest, best self. I’m not sur­pri­sed if they rise to their poten­tial. Real friendship, real love isn’t con­fi­ning but freeing. I moved about 18 months ago and one rea­son was it was a chance to make a fresh start. I was chan­ging so fast that no one that already “knew” me see­med to be able to keep up with their pre­con­cep­tions of who I was. I’m not so sure that was neces­sary. The big­gest gift you give anyone (inc­lu­ding your­self) is to see with fresh eyes every moment. It’s a two-way street. My friends see the best in me and coax me back there even if I myself am fee­ling in a blind funk and vice versa.
    What you call your ‘wee voice’ — what I call my authen­tic voice — some­ti­mes comes through in others. I know it when I hear it regard­less of the source. For ins­tance, I was going on and one about one of my tan­gen­tial latest money­ma­king ideas du jour the other day with a true friend. He jol­ted me back to rea­lity — why had “I” tabled another idea that really spoke to my wee voice but that sca­red the shit out of me —  he gently called me on it. I’m more anxious to drown out my wee voice than anyone else…

  16. madge says:

    this dis­cus­sion reminds me of that scene from _elizabeth_ when ever­yone is telling her she needs to get married. and she’s like, yes but to whom? ever­yone wants me to marry someone dif­fe­rent, so maybe i should marry one of each to please you all.
    the more i sing and play my music in front of peo­ple, the more advice i get. it’s well-meant, coming from peo­ple who care about me, but it’s all con­flic­ting. b. says i should play acous­tic more. r. says i should rock har­der. c. says i sing too loud. k. says i sing too loud too (ok, maybe i sing too loud). but the point is, who do i lis­ten to?
    ever­yone, i guess. but it can only go in so far, cause like you say in the article, they don’t know me like i know me.

  17. flapjack says:

    nah…de wereld is kapot

  18. flapjack says:

    and im happy saying that

  19. What do you want to create? Stop loo­king at or to others.

    I rea­lize I am taking a big risk by men­tio­ning this performer’s name as many peo­ple find him irri­ta­ting. But it is a good exam­ple, so what the hay. (Make sure you look at the bot­tom of the post, there

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