July 25, 2004

i prefer my own business models

zzzzazzdggg74.jpg
We’ve seen the inter­net pro­foundly change all sorts of com­mu­ni­ca­tion pro­fes­sions: wri­ters, jour­na­lists, film­ma­kers, adver­ti­sing & mar­ke­ting etc.
But I wouldn’t say car­too­nists are at the van­guard of post-Cluetrain thought.
I keep seeing inter­net car­toons for­mat­ted for news­pa­per. In other words, “I would rather have these car­toons in a news­pa­per, howe­ver until my ship comes in, I am put­ting them online as a kind of stop-gap.”
This is strange to me. News­pa­per syn­di­ca­tion has been a dead medium for years. I really don’t know of any still-working car­too­nists who are (a) using the mains­tream news­pa­per route as their cen­tral dis­tri­bu­tion chan­nel (b) doing work that is fresh and inte­res­ting and © making a lot of money.
Sure, maga­zi­nes may have have more lee­way in the crea­ti­vity depart­ment than news­pa­pers, but the money is pathe­tic.
Wha­te­ver, it’s their choice. The thing I like about gaping­void is it has allo­wed me to do my thing (for fun and yes, pro­fit) without having to marry myself to some­body else’s busi­ness model. Espe­cially some­body else’s LOUSY busi­ness model, which tra­di­tio­nal publishing basi­cally is.
The older I get, the less I like other people’s busi­ness models. I pre­fer my own busi­ness models, thank you very much.
This is what the inter­net is really about– this is what cau­ses the exci­te­ment. It’s all about giving more peo­ple con­trol over their own busi­ness models, not rel­ying on third par­ties to supply them. This is true in publishing, retail, adver­ti­sing, the law, you name it.

One Response to “i prefer my own business models”

  1. john t unger says:

    Hugh,
    Have you chec­ked out Scott McC­loud? Aside from car­too­ning and simi­lar soun­ding names, you guys have quite a bit in com­mon. His book “Unders­tan­ding Comics,” is pro­bably the best book on com­mu­ni­ca­tion or art I’ve ever read.
    http://www.scottmccloud.com
    Check it out.