July 19, 2004

new toy

2 Comments

image989907.jpg
Every time a new toy arri­ves on the scene (inter­net, new media, blogs etc etc), peo­ple get really exci­ted.
“This new toy will really let us TALK to our tar­get mar­ket yak yak yak…“
“This new toy will really let us INTERACT with our tar­get mar­ket yak yak yak…“
“If we become REAL EXPERTS in this new toy our jobs will no lon­ger suck and we won’t have to hit the bars so often yak yak yak…“
Ever­yone knows the maxim, “A bad car­pen­ter bla­mes his tools.“
There should be another maxim: “A bad car­pen­ter thinks his shiny, new tools are going to save his sorry ass from obli­vion.“
(PS: Just added the above to “The Hugh­train Mani­festo”)
AFTERTHOUGHT: From Fred Wil­son: “Jonathan Sch­wartz, Pre­si­dent, Sun Mic­rosys­tems, said that Sun has allo­wed blog­ging for 100% of the work­force. 32,000 Sun emplo­yees can now

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2 Responses to “new toy”

  1. Andreas Duess says:
    July 19, 2004 at 6:13 AM

    Heh. Per­so­nally spea­king, I love my job. Indoor work with no heavy lif­ting, what more can you ask for?

  2. silveretta says:
    July 20, 2004 at 1:06 PM

    I think that’s rather an opti­mis­tic theory, but given that there’s so little opti­mism around these days we should che­rish even the mind­less stuff.