Comments on: newcastle

By: Anton @ Saatchi

Anton @ Saatchi — Thu, 19 Aug 2004 19:24:55 +0000

umm I beg to differ in a big big way.
I’m a marketing student at Newcastle and I’m about to some to then end of my third year which has been spent on a placement.
This has been 7 months with Leo Burnett working on McDonald’s and 5 months at Saatchi & Saatchi.
I’m extremely keen to learn how large clients, with large media budgets will turn from the advertising, fashion and financial hub of London and place their accounts in Newcastle.
Don’t get me wrong I would love to see your forecast come alive but knowing both cities very well and their commercial climate I can’t see it happening on any real scale.
Tell me more about your start up.

By: Peter

Peter — Tue, 20 Jul 2004 15:27:31 +0000

« Does Newcastle have a massive corporate consumer of media time local to it? »
Yep! It’s called Byker Grove.

By: Dan Bloom

Dan Bloom — Mon, 19 Jul 2004 15:59:18 +0000

Buold it and they will come, Hugh. In a global world, there are no more borders. With the Internet, there is no more distance. I am in China as I write this. See! http://ccca.nctu.edu.tw/~hlb/poem/EyesOfAChild/

By: roxann

roxann — Sun, 18 Jul 2004 12:19:56 +0000

Does Newcastle have a massive corporate consumer of media time local to it? I know the Portland advertising scene was basically funded by the presence of Nike and Phil Knight’s preference for going local when it comes to contracting work of that sort. There’s a local Portland architecture firm that made its name building the Nike campus the same way Weiden and Kennedy made its name building Nike ad campaigns.
It doesn’t surprise me that Phil went local with the work though. Portlanders benefit from a marked provincial clannishness about their city. They place a very high value on their quality of life, and think that quality of life is best preserved by people from California and New York staying the fuck out of Portland. They are third-tier and that’s exactly the way they like it. By comparison, Seattle, it’s larger sister provincial to the north (and yes, Seattle, you are ridiculously provincial, as demonstrated by your wildly flailing attempts at being a “national city”) so desperately wants to be San Francisco, it’s realy just sad. It makes the city’s culture thin, derivative, and neurotic.
So is Newcastle really very pleased it isn’t London and never will be, or is it aching to Make It Big? Is it Portland, or is it Seattle?
Oh, and yes, I am from Portland and live in Seattle.
I remember standing at a bus stop on Murray Boulevard in Beaverton (the Portland suburb where Nike is headquartered) about 12–13 years ago and seeing Phil Knight pull up to the light in his black Lamborghini Countach. It was rather like standing in the shallow end of a public swimming pool and seeing a hammerhead shark swim by.

By: Tony Goodson

Tony Goodson — Sat, 17 Jul 2004 09:28:16 +0000

So is it going to be Creative Old Wank or Creative New Wank? http://www.gapingvoid.com/Moveable_Type/archives/000839.html

By: Peter Cooper

Peter Cooper — Fri, 16 Jul 2004 12:34:20 +0000

Holy wotsit. I’ve been reading your blog all this time thinking you’re toiling away in some trendy US city somewhere, and in reality you aren’t that far down the road from me, lol.
Newcastle is great. Its recent redefinition (in the eyes of most media savvy Brits, in any case) has certainly been something to behold.. even I’ve considered checking the place out some more. Anyway, best of luck!

By: alan

alan — Fri, 16 Jul 2004 06:02:47 +0000

well i don’t know much about advertising but i laughed at the xyz.

By: cliclou

cliclou — Thu, 15 Jul 2004 17:16:51 +0000

You’re scaring the crap out of me.

By: Will Pate

Will Pate — Thu, 15 Jul 2004 02:40:07 +0000

Hugh, I love your bravado. I shall continue to watch gapingvoid closely, as you have instructed me to.

By: Gahlord Dewald

Gahlord Dewald — Thu, 15 Jul 2004 00:54:18 +0000

WMD?

By: nick

nick — Wed, 14 Jul 2004 12:44:22 +0000

I’m in. Especially if it keeps me from xxxxxxx xxxx or taking it up the xxxxxx.

By: hugh macleod

hugh macleod — Wed, 14 Jul 2004 06:46:46 +0000

Rock on, Nia

By: Nia

Nia — Wed, 14 Jul 2004 06:35:26 +0000

I love it when you boast.