Holy wotsit. I’ve been reading your blog all this time thinking you’re toiling away in some trendy US city somewhere, and in reality you aren’t that far down the road from me, lol.
Newcastle is great. Its recent redefinition (in the eyes of most media savvy Brits, in any case) has certainly been something to behold.. even I’ve considered checking the place out some more. Anyway, best of luck!
Does Newcastle have a massive corporate consumer of media time local to it? I know the Portland advertising scene was basically funded by the presence of Nike and Phil Knight’s preference for going local when it comes to contracting work of that sort. There’s a local Portland architecture firm that made its name building the Nike campus the same way Weiden and Kennedy made its name building Nike ad campaigns.
It doesn’t surprise me that Phil went local with the work though. Portlanders benefit from a marked provincial clannishness about their city. They place a very high value on their quality of life, and think that quality of life is best preserved by people from California and New York staying the fuck out of Portland. They are third-tier and that’s exactly the way they like it. By comparison, Seattle, it’s larger sister provincial to the north (and yes, Seattle, you are ridiculously provincial, as demonstrated by your wildly flailing attempts at being a “national city”) so desperately wants to be San Francisco, it’s realy just sad. It makes the city’s culture thin, derivative, and neurotic.
So is Newcastle really very pleased it isn’t London and never will be, or is it aching to Make It Big? Is it Portland, or is it Seattle?
Oh, and yes, I am from Portland and live in Seattle.
I remember standing at a bus stop on Murray Boulevard in Beaverton (the Portland suburb where Nike is headquartered) about 12 – 13 years ago and seeing Phil Knight pull up to the light in his black Lamborghini Countach. It was rather like standing in the shallow end of a public swimming pool and seeing a hammerhead shark swim by.
Buold it and they will come, Hugh. In a global world, there are no more borders. With the Internet, there is no more distance. I am in China as I write this. See! http://ccca.nctu.edu.tw/~hlb/poem/EyesOfAChild/
umm I beg to differ in a big big way.
I’m a marketing student at Newcastle and I’m about to some to then end of my third year which has been spent on a placement.
This has been 7 months with Leo Burnett working on McDonald’s and 5 months at Saatchi & Saatchi.
I’m extremely keen to learn how large clients, with large media budgets will turn from the advertising, fashion and financial hub of London and place their accounts in Newcastle.
Don’t get me wrong I would love to see your forecast come alive but knowing both cities very well and their commercial climate I can’t see it happening on any real scale.
Tell me more about your start up.
I love it when you boast.
Rock on, Nia
I’m in. Especially if it keeps me from xxxxxxx xxxx or taking it up the xxxxxx.
WMD?
Hugh, I love your bravado. I shall continue to watch gapingvoid closely, as you have instructed me to.
You’re scaring the crap out of me.
well i don’t know much about advertising but i laughed at the xyz.
Holy wotsit. I’ve been reading your blog all this time thinking you’re toiling away in some trendy US city somewhere, and in reality you aren’t that far down the road from me, lol.
Newcastle is great. Its recent redefinition (in the eyes of most media savvy Brits, in any case) has certainly been something to behold.. even I’ve considered checking the place out some more. Anyway, best of luck!
So is it going to be Creative Old Wank or Creative New Wank?
http://www.gapingvoid.com/Moveable_Type/archives/000839.html
Does Newcastle have a massive corporate consumer of media time local to it? I know the Portland advertising scene was basically funded by the presence of Nike and Phil Knight’s preference for going local when it comes to contracting work of that sort. There’s a local Portland architecture firm that made its name building the Nike campus the same way Weiden and Kennedy made its name building Nike ad campaigns.
It doesn’t surprise me that Phil went local with the work though. Portlanders benefit from a marked provincial clannishness about their city. They place a very high value on their quality of life, and think that quality of life is best preserved by people from California and New York staying the fuck out of Portland. They are third-tier and that’s exactly the way they like it. By comparison, Seattle, it’s larger sister provincial to the north (and yes, Seattle, you are ridiculously provincial, as demonstrated by your wildly flailing attempts at being a “national city”) so desperately wants to be San Francisco, it’s realy just sad. It makes the city’s culture thin, derivative, and neurotic.
So is Newcastle really very pleased it isn’t London and never will be, or is it aching to Make It Big? Is it Portland, or is it Seattle?
Oh, and yes, I am from Portland and live in Seattle.
I remember standing at a bus stop on Murray Boulevard in Beaverton (the Portland suburb where Nike is headquartered) about 12 – 13 years ago and seeing Phil Knight pull up to the light in his black Lamborghini Countach. It was rather like standing in the shallow end of a public swimming pool and seeing a hammerhead shark swim by.
Buold it and they will come, Hugh. In a global world, there are no more borders. With the Internet, there is no more distance. I am in China as I write this. See!
http://ccca.nctu.edu.tw/~hlb/poem/EyesOfAChild/
« Does Newcastle have a massive corporate consumer of media time local to it? »
Yep! It’s called Byker Grove.
umm I beg to differ in a big big way.
I’m a marketing student at Newcastle and I’m about to some to then end of my third year which has been spent on a placement.
This has been 7 months with Leo Burnett working on McDonald’s and 5 months at Saatchi & Saatchi.
I’m extremely keen to learn how large clients, with large media budgets will turn from the advertising, fashion and financial hub of London and place their accounts in Newcastle.
Don’t get me wrong I would love to see your forecast come alive but knowing both cities very well and their commercial climate I can’t see it happening on any real scale.
Tell me more about your start up.