http://gapingvoid.com/2004/06/30/exherent-drama/ "cartoons drawn on the back of business cards" Sat, 20 Mar 2010 14:22:35 +0000 http://wordpress.org/?v=abc hourly 1 http://gapingvoid.com/2004/06/30/exherent-drama/#comment-875 hugh macleod Fri, 02 Jul 2004 08:12:49 +0000 http://gapingvoid.com/?p=761#comment-875 That's an interesting way of looking at it. Indeed =) I think it's also a realisation that the "product" isn't the only part of the equation. As Apple or Harley Davidson so wonderfully illustrate; it's not just about "Product". People have to also fall in love with the thing that came before the product i.e. "The Process". By making your proccess more transparent in any endeavor, you are opening yourself up... you are sharing. Sharing is an act of love. That’s an interesting way of looking at it. Indeed =)
I think it’s also a realisation that the “product” isn’t the only part of the equation.
As Apple or Harley Davidson so wonderfully illustrate; it’s not just about “Product”. People have to also fall in love with the thing that came before the product i.e. “The Process”.
By making your proccess more transparent in any endeavor, you are opening yourself up… you are sharing.
Sharing is an act of love.

]]> http://gapingvoid.com/2004/06/30/exherent-drama/#comment-874 Christine Fri, 02 Jul 2004 00:01:40 +0000 http://gapingvoid.com/?p=761#comment-874 In keeping with the topic of the opposing "dramas", it appears that you are suggesting that the tendency now is to produce commercials that everyman can identify with as the "boring moments" in life as the selling force for the product. For example: sitting on the beach; watching the sun set; bucket of Coronas on ice in wait; cell phone rings; toss phone into ocean; result - avoid drama. This commercial has indeed influenced my purchasing habits. Any product that publicly denounces Drama (and promotes sitting on the beach with a cold libation) will gain my loyalty. In keeping with the topic of the opposing “dramas”, it appears that you are suggesting that the tendency now is to produce commercials that everyman can identify with as the “boring moments” in life as the selling force for the product.
For example: sitting on the beach; watching the sun set; bucket of Coronas on ice in wait; cell phone rings; toss phone into ocean; result – avoid drama.
This commercial has indeed influenced my purchasing habits. Any product that publicly denounces Drama (and promotes sitting on the beach with a cold libation) will gain my loyalty.

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