June 28, 2004
technorati memevertising
I
Hugh MacLeod
I'm a cartoonist.
I sell limited-edition prints.
I wrote a book.
I'm CEO of Stormhoek USA, which markets South African wine in the States.
I also draw private commissions.
Prints |
Opening | Current |
|---|---|---|
Bluetrain |
$900 | |
We Need to Talk |
$650 | |
Portfolio #2 |
$300 | |
NY NY |
$275 |
Brilliant as usual. Need equals innovation and what better way to give a company feedback then smarter conversation. Technology has taken us to the point where it is — so — frickin’ — obvious. Congrats on technorati!
My main issue with Technorati is that they promise much more than they are currently able to deliver when it come to technology.
For example, I’ve got my blog set up to ping Technorati automatically on each new update. Yet, when searching their database, few if any of my postings ever show up in response to a search. Compare that to Google, where (often within 24 hours) my posts have been indexed and pop up in response to search queries. And my blog is a small one, so Google’s bots have no reason to give my site preferential indexing.
Technoriat’s window of opportunity is going to close eventually. I hope they get their technical ducks in a row in time.