Comments on: the hughtrain

By: anopenscroll

anopenscroll — Mon, 22 Aug 2011 11:35:09 +0000

[…] cartoonist Hugh McLeod drafted a manifesto that states that the market for something to believe in is […]

By: Changing cultures for sustainability: status, values & consumerism ‹ Sustahood

Tue, 16 Aug 2011 05:17:03 +0000

[...] ads that changed the way you think’ – BBC ‘The Hughtrain Manifesto’ – or ‘The market for something to believe in is infinite’ ‘Is it evil to [...]

By: Why. | Trader’s Diary

Why. | Trader’s Diary — Sun, 26 Jun 2011 21:05:02 +0000

[…] people I might want to grow up to be. I want to tell stories that give those feelings to others. As Hugh McLeod says, “The market for something to believe in is infinite.” I like that idea–that […]

By: Is ‘good enough’ the new black? | 'Cross The Breeze

Is ‘good enough’ the new black? | 'Cross The Breeze — Tue, 10 May 2011 08:50:56 +0000

[…] It might be a Belgian thing, but I just don’t get it. I know, it’s a small country with limited reach and thus limited budget. But that’s no explanation on why things can’t be ambitious. What they can’t be great… instead of good enough. Dream big for god’s sake – “The bigger the statement, the bigger the idea, the bigger your brand will become” dixit Hugh MacLeod (‘the hughtrain’). […]

By: Am I denting enough? | Jennifer Stepniowski

Am I denting enough? | Jennifer Stepniowski — Tue, 03 May 2011 18:19:36 +0000

[…] like what Hugh MacLeod did with this cartoon. The Hughtrain Manifesto is pretty cool and worth checking out. No Comments marketing, […]

By: Interesting stuff from April 12th through April 14th at achurch & associates

Interesting stuff from April 12th through April 14th at achurch & associates — Thu, 14 Apr 2011 06:39:37 +0000

[…] The Fall Of Mass Culture, The Rise Of Meaning – When people under 25 are no longer consuming mass media, how does marketing change? Marketing for meaning rather than marketing for consumption – brands need to stand for a better life. As Hugh McLeod says “the market for something to believe in is infinite“ […]

By: The Meaning Revolution is Here

The Meaning Revolution is Here — Thu, 24 Feb 2011 08:50:54 +0000

[…] have to watch this TED video by Simon Sinek, and read this post. In today’s world people buy not what you make, but why you make it. As Hugh MacLeod writes, […]

By: Social Objects: The Frickin' art of cussing | Social Meteor

Social Objects: The Frickin' art of cussing | Social Meteor — Tue, 22 Feb 2011 12:03:43 +0000

[…] world a better place with technology. The show I sponsored for employees included 10 cube grenades. Hugh Train, bearing “The Market for Something to Believe In is infinite” told employees that when […]

By: The web changes everything or nothing AccMan

The web changes everything or nothing AccMan — Thu, 20 Jan 2011 12:36:00 +0000

[…] 2004, Hugh MacLeod drew a fabulous cartoon that at once embodies the spirit of where I’d like to see people go but which also carries a […]

By: Remember Why We Are Here? | Social Tribes

Remember Why We Are Here? | Social Tribes — Mon, 03 Jan 2011 14:33:47 +0000

[…] “Let’s make a dent in the universe”. Hugh Macleod incorporated it into the Hughtrain Manifesto: ”Whatever you manufacture, somebody can make it better, faster and cheaper than you. You do not […]

By: Cluetrain Day 1: Markets are conversations | The MarketingSavant Group

Cluetrain Day 1: Markets are conversations | The MarketingSavant Group — Mon, 03 Jan 2011 10:59:40 +0000

[…] full credit to Hugh Mcleod and his keen cartooning capabilities, it makes sense to kick the conversation on the conversation that is the market with some telling […]

By: interested. _ » The most difficult thing to come to terms with…

interested. _ » The most difficult thing to come to terms with… — Sat, 11 Sep 2010 17:37:36 +0000

[…] …is that, while the universe is infinite, we are finite. To truly understand infinity is to acknowledge that a finite point within an infinite set limits to zero in significance. And thus being’s unbearable lightness. And thus the infinite market for something – anything! – which grants the illusion (I don’t int… […]

By: In Defense of Healthcare Executives Wary of Social Media

In Defense of Healthcare Executives Wary of Social Media — Sat, 07 Aug 2010 13:58:42 +0000

[…] are conversations. But executives don’t view them that way […]

By: Artists and Internet Marketing: a Conversation with Mark McGuinness and John T. Unger

Wed, 04 Aug 2010 11:46:13 +0000

[…] Drawing by Hugh MacLeod […]

By: Is This “Just” Another Arbitrage Opportunity?

Is This “Just” Another Arbitrage Opportunity? — Wed, 30 Jun 2010 06:15:06 +0000

[…] If you are selling something, you need to create far more perceived value than what you charge because the only time people will purchase is when there is a perceived double inequality of value (people don’t make a 0 investment hoping to get exactly 0 back.) So how do you make people really care about what you do? Rather than focus exclusively on value, focus on emotions. The market for something to believe in is infinite. […]