June 9, 2004
what’s your free prize?
Seth Godin rams home the obvious yet again:
Having met some successful people, I can assure you that they didn’t get that way by deserving it.What chance is there that your totally average resume, describing a totally average academic and work career is going to get you most jobs? “Hey Bill! Check out this average guy with an average academic background and really exceptionally average work experience! Maybe he’s cheap!!”
Do you hire people that way? Do you choose products that way? If you’re driving a Chevy Cavalier and working for the Social Security Administration, perhaps, but those days are long gone.
People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.
So how do you make people feel?
What I like about Seth is how his perspective is always on a simple, human, one-to-one scale. He only cares about the little things. Which is what makes his ideas so huge.
