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June 3, 2004

kinetic quality

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I was loo­king through my archive, trying to find something… while clic­king on some old links I came across this com­ment I made on Buzz­machine last win­ter:

“…Media is not ‘enter­tain­ment’ or ‘infor­ma­tion’. Media is an inter­face. Inter­face implies action. I leave Buzz­machine more switched on than when I ente­red. So for me, there’s an actual kine­tic qua­lity about visi­ting here [i.e. Buzz­machine]. The same should be true (but mostly isn’t) for ABC, CBS, The NYT, Nic­ke­lo­deon, MTV etc etc. I want the bene­fit of inte­rac­ting with any given media brand I use to be more fla­mingly obvious, less vague and elitist.”

I figu­red that this applies to non-media brands, as well.
Funny how a sin­gle com­ment can lead to so many other things. My whole current career sprung from one insane rant on a sin­gle weblog. Heh.
A brand is a place, not a thing.
AND IN OTHER, SLIGHTLY-RELATED NEWS: Nick Den­ton of Gaw­ker Media has launched his first “con­tract publishing” gig for none other than the famous shoe com­pany, Nike.
Nick’s doing an exten­sion of what I call my “Sex & Cash Theory”. Using his own publishing tit­les (Gaw­ker, Won­kette, Flesh­bot etc) to get fame and cre­di­bilty (“sex”), leve­ra­ging that into con­tract publishing gigs (“cash”) with folk with real money e.g. Nike.
As I’m fond of saying, blogs are a good way of making things hap­pen indi­rectly. Now do you believe me?

One Response to “kinetic quality”

1. Chuck Olsen says:

   June 5, 2004 at 6:04 AM

   right on.
   i have meg hou­rihan on tape saying, “Blogs get you everything!”