Comments on: the hughtrain manifesto

By: TRAFFIC Magazine

TRAFFIC Magazine — Wed, 14 Sep 2005 22:36:50 +0000

Hugh Macleod TRAFFIC: In your own words, can you introduce yourself to 'our' world?

HM: I'm a blogger with a rather unremarkable background as an advertising copywriter. I also am quite well known for drawing cartoons on...

By: The Social Customer Manifesto

The Social Customer Manifesto — Fri, 14 Jan 2005 09:04:37 +0000

The Business Blogging Field Guide, Part 2: The Tour Guide

“Tour Guide” blogs are the ones that give a glimpse into the company. Not unlike an actual physical plant tour, this type of blog gives a “behind the scenes” glimpse into the goings-on of the corporate machinery. Sometimes they cover

By: Ben Hammersley's Dangerous Precedent

Ben Hammersley's Dangerous Precedent — Wed, 08 Dec 2004 19:38:35 +0000

Content Syndication with RSS (and Atom, Second Edition)

Earlier this week I sent, in an unhappily enormous set of email attachments, the first draft of the second edition of my book on RSS to its technical reviewers. It’s an almost total rewrite, with whole new sections on Atom…

By: Ben Hammersley's Dangerous Precedent

Ben Hammersley's Dangerous Precedent — Wed, 08 Dec 2004 19:31:54 +0000

Content Syndication with RSS (and Atom, Second Edition)

Earlier this week I sent, in an unhappily enormous set of email attachments, the first draft of the second edition of my book on RSS to its technical reviewers. It’s a huge rewrite, with whole new sections on Atom, unconventional…

By: hugh macleod

hugh macleod — Wed, 09 Jun 2004 22:50:44 +0000

Mike, Gahlord, thanks for the info. Very interesting stuff =)
Yeah, after a while Cluetrain gets a bit… weary. It’s too techie-centric. As if RSS is going to solve your company’s $120 million loss last quarter. Right.

By: Mike

Mike — Wed, 09 Jun 2004 22:30:13 +0000

Hugh, The Fast Company article Gahlord mentions doesn't speak directly to the workflow theory. Here's another one that goes into more detail: http://cne.gmu.edu/modules/workflow/workflow-coordination.html Take a look and let me know what you think.

By: Gahlord Dewald

Gahlord Dewald — Wed, 09 Jun 2004 21:29:49 +0000

A client of mine is all into Fernando Flores and other thinkers of that genre. It's all __very__ interesting stuff if you like to think. It makes all the cluetrain/gluetrain stuff look pretty amateurish. Here's an FC article: http://www.fastcompany.com/online/21/flores.html

By: hugh macleod

hugh macleod — Wed, 09 Jun 2004 03:41:18 +0000

Mike… wow, that sounds really interesting… got a URL for it? Don’t e-mail it– post it here so others can see it

By: Mike

Mike — Wed, 09 Jun 2004 03:05:59 +0000

Hugh,
Fernando Flores created an entire business process theory around the concept that “All work of any interesting level of complexity is conversation.” He then built a formal methodology for describing workflows as conversations between customers and providers, along with specific subflow templates, etc. At first it seems strange, but it works BETTER than magic, because the inner workings of magic are obscured.
All hail the Hughtrain Manifesto!

By: andrew van hook

andrew van hook — Tue, 08 Jun 2004 04:37:08 +0000

Dear Corporations of the world:
We’re worn out from your intrusive advertising, and our constant efforts to avoid it.
WE PROPOSE A PARTNERSHIP. Rather than sell us your visions and dreams, you become the sponsors of our dreams. Put some of your budget into supporting our projects — we will appreciate your support and pass along the positive word-of-mouth. Also, by piggy-backing on our projects (film festivals, gallery shows, websites, parties, etc.) you will access our friends and associates. We can show you how effective and efficient this can be.
This “patron advertising” is a more effective way to build relationships with influencers and their networks. Its also a way to change our perception of your brand.
Think about it.
The Urban Pioneer Project
http://www.urbanpioneerproject.com

By: Dreamz

Dreamz — Fri, 04 Jun 2004 00:49:28 +0000

Take your concepts one step further... market other people's products and services and reap the benefits and rewards. Or just fail miserably. It's like a fundraiser for yourself. Coke GPS

By: Tom

Tom — Thu, 03 Jun 2004 18:58:25 +0000

Check out what product designers are up these days. For years they have been seeing products as way to interact with the consumer. Where consumer really becomes not such a suitable expression.
They are thinking about the product as part of the conversation and doing it, too. There’s some wonderful work by Dunne+Raby at the Royal College of Art in London and also interesting stuff happening at Tisch in New York, and Japan and Italy and it’s all there.

By: hugh macleod

hugh macleod — Thu, 03 Jun 2004 04:22:46 +0000

True to a point, Hidden.… but it goes further than that. i’ll blog about it in a day or so

By: hidden persuader

hidden persuader — Thu, 03 Jun 2004 01:09:09 +0000

Brands are feeded through unique and individual experiences that go beyond the functional benefit; These experiences differ from each person*, they belong to those who feel them — not the ones that provide them. Therefore: Brands belong to people, they belong to the consumers because they’re the ones who give an intangible meaning to them. The brand manager or marketer that does not understand this self-evident fact is on the wrong path. As Kevin Roberts (CEO Saatchi & Saatchi) pointed out: Trustmarks don’t belong to companies. Trustmarks belong to the people. I own Fast Company magazine. I want it every month. I want to read it, to take it apart, and to spread it around to my friends. The editors of Wallpaper don’t own that magazine. I own Wallpaper. It’s not theirs, it’s mine — and they’d better not fuck with me.”

By: hugh macleod

hugh macleod — Wed, 02 Jun 2004 17:40:07 +0000

Groovy, Dean. Thanks =)