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	<title>Comments on: forget advertising, think conversations</title>
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		<title>By: andrew van hook</title>
		<link>http://gapingvoid.com/2004/05/23/forget-advertising-think-conversations/#comment-692</link>
		<dc:creator>andrew van hook</dc:creator>
		<pubDate>Tue, 08 Jun 2004 05:43:45 +0000</pubDate>
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		<description>Mass market advertising is not very effective. We just ignore it, or get pissed off.
Companies should support the interests of target audiences. Put some of your money into being good corporate citizens and people will appreciate it. Thats how you tap into our networks and gain our trust. Thats how you build a relationship and maintain brand loyalty.
The Urban Pioneer Project
&lt;a href=&quot;http://www.urbanpioneerproject.com&quot; rel=&quot;nofollow&quot;&gt;http://www.urbanpioneerproject.com&lt;/a&gt;
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		<content:encoded><![CDATA[<p>Mass market advertising is not very effective. We just ignore it, or get pissed off.<br />
Companies should support the interests of target audiences. Put some of your money into being good corporate citizens and people will appreciate it. Thats how you tap into our networks and gain our trust. Thats how you build a relationship and maintain brand loyalty.<br />
The Urban Pioneer Project<br />
<a href="http://www.urbanpioneerproject.com" rel="nofollow">http://www.urbanpioneerproject.com</a></p>
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