May 23, 2004
blogcards and bill gates
In terms of generating word-of-mouth, what do you think works better? Me pimping Blogcards shamelessly on this site, or other people (i.e. current Blogcard users) handing them out in bars etc? I’d say the latter.
(Ahem! Please buy some Blogcards here. Thanks.)
MEANWHILE: Bill Gates has gone public endorsing blogs. Jeff Jarvis comments…
Well, Bill Gates embrace of blogs reminds me of his embrace of the Internet, which changed his products, his company, and his industry.
This means that, of course, Microsoft will embrace blogs and RSS in its tools, from Word to IE. It also makes Google look smart for buying Blogger (without a strategy then).
Providing publishing tools and space will be an essential service in the near future — for businesses, for family shopping lists, for unlimited sorts of publishing — and the war to win that space is just beginning.
Forget giving me virtually unlimited free email space. Give me virtually unlimited blogspace (and bandwidth).
The smart way to look at Gates’ blessing is to think about blogging as a platform for any kind of publishing, communication, and distribution. Bill will.
Yep, if having Bill Gates come on board the blogging train helps me sell more Blogcards, I’m OK with it. So he’ll be worth $90 billion instead of $60 billion. It hardly matters at this point.
(The Economic Times’ Bill Gates/blog story is here)
Update: “But isn’t Bill Gates coming kinda late to the party?” Thanks, John.
Love your attitude about this topic. People’ve been asking, is Gates late to the party. One answer, maybe it’s better to be late and arrive sober after all the other guys are trashed. For a bit more perspectives on this see http://marketingplaybook.com/examples_drag_race/001023.html