May 22, 2004

blog survey

3 Comments

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From Jeff Jar­vis: “Major kudos and thanks to Blo­gads’ Henry Cope­land for crea­ting the first major sur­vey of blog readers.”

This sur­vey shows that blog rea­ders are older and more affluent than most opti­mis­tic gues­ti­ma­tes: 61% of blog rea­ders res­pon­ding to the sur­vey are over 30, and 75% make more than $45,000 a year.

OK, so the blo­gosphere is still a niche mar­ket to adver­tise in. But a damn good one, nonethe­less.
What I REALLY want to know is: how many peo­ple actually read blogs on a regu­lar basis? What’s the actual mar­ket? Right now accor­ding to Tech­no­rati there are about 2.4 million blogs out there. How many non-bloggers read the ave­rage blog? 10? 100?…

3 Responses to “blog survey”

  1. Nia says:
    May 22, 2004 at 6:48 pm

    Oh, yes. Oh, yes, undoub­tedly. :p

  2. Nia says:
    May 23, 2004 at 12:42 am

    I think it’s close to impos­si­ble to know, even just an appro­xi­ma­tion, of how many non-bloggers read blogs. We may like more than one and we can change habits sud­denly and for no par­ti­cu­lar rea­son.
    I’ve been rea­ding blogs for about four years or so, and if you’re inte­res­ted in the long term, the pro­blem with many is that they tend to get links always from the same sour­ces. Ima­gine a blog that is good enough (or espe­cia­li­sed enough) to make me a regu­lar rea­der. It takes a few weeks to rea­lise that the blog­ger always links from the same sour­ces. They can be ten or fifty, but they’re always the same. Then I book­mark my favou­ri­tes from those sour­ces and for­get about the blog fore­ver.
    Now I read two blogs regu­larly (inc­lu­ding yours). The ave­rage time it takes me to dis­co­ver, explore, get bored of a blog is about three months. Do you care about making a rea­der stay?

  3. Bret says:
    May 23, 2004 at 6:09 am

    I don’t fall into either cate­gory and I only read one blog. This pro­bably doesn’t help satisfy your curiou­sity but it’s the best I can do.