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May 20, 2004

bad ideas

4 Comments

If you work in an adver­ti­sing agency, you have a 90% chance that within five years your job will fall into one of two cate­go­ries.
1. Non-existant.
2. Over­wor­ked, under­paid, sch­leppy slave-labor etc.
I know it. You know it. Seth Godin knows it.
I’ve got a plan. Do you?

4 Responses to “bad ideas”

1. John Cass says:

   May 21, 2004 at 4:24 AM

   Does that mean that good ideas never live?
   I like the car­toons, have you ever expe­ri­men­ted with busi­ness comic let­ters? if so, did they work?
   John
2. hugh says:

   May 21, 2004 at 8:39 AM

   Good ideas on TV?.… Naaah. Can’t be done
3. Morpheus says:

   May 21, 2004 at 5:04 PM

   The current breed of adver­ti­sers will be redun­dant because…
   1. their ads are Lies (big­time lies, the type phar­ma­ceut­cal ads con­tain)
   2. their ads are full of lies (sma­ller, less easily iden­ti­fia­ble lies, lies neverthe­less)
   3. their lying is deli­be­rate
   4. their ads con­tain lies and half-truths mixed together, to mani­pu­late
   5. their work has no Pur­pose behind it other than pros­ti­tu­ting their crea­ti­vity to push pro­ducts they pro­bably wouldn’t buy them­sel­ves. In many cases, pro­ducts of dubious real bene­fit to con­su­mers, and harm­ful to the sur­vi­val of the pla­net.
   6. those on the recei­ving end hate the result of their work, and would rather live in a World without their pollu­ting lies and patro­ni­zing mani­pu­la­tions.
   7. they think adver­ti­sing is some magic for­mula that can sell anything, but don’t face up to the sim­ple truth that if peo­ple (in ever grea­ter num­bers) turn away from mani­pu­la­tive, patro­ni­zing ads (because of rea­sons above), everything they do is worth­less.
   I am gene­ra­li­zing, and hope I am offen­ding.
   Evo­lu­tion is on the side of Pur­pose and authen­tic pas­sion.
   Those without Pur­pose, without authen­tic pas­sion for their Pur­pose, are wal­king out on them­sel­ves. No one is “doing” anything to you if in a few years time you find your­self jobless. You are simply going against the evo­lu­tion of huma­nity, and thus are incom­pa­ti­ble with the scheme of things if YOU don’t change.
   The good thing is, we all can dis­co­ver our Pur­pose, and break free from drud­gery and sla­very. But, dear rea­der, you wont yours if you stay stuck as a cog in the soul-less machine called “mass adver­ti­sing”.
   Take the step… the path will meet you as your foot stri­kes the dusty ground.
   Enter­prise purely for the sake of pro­fit requi­red mass adver­ti­sing to deceive or mani­pu­late. But with peo­ple waking up more and more, and with the power of the Inter­net to cut through cor­po­rate dou­bles­peak, the pro­fit motive as the only motive will be the death of pro­fit. Deli­cious irony.
   (Pro­mote what you deeply believe in for a change. Who says you can’t be rich by doing what you care for?)
4. hugh macleod says:

   May 21, 2004 at 6:01 PM

   But Morpheus, what do you REALLY think?