May 6, 2004

catalyze joy

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“Catalyze Joy” is my unof­fi­cial busi­ness plan. I play with this theory that if you make your pro­duct for the right rea­sons, then sud­denly it beco­mes more than just “what it says on the label” i.e. it trans­forms itself into a recep­ti­cal of good karma.
And the mar­ket for good karma is infinite.

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