April 28, 2004

Tacoda

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From Paid­Con­tent: Tacoda Forms Beha­vio­ral Ad Net­work, Cha­llen­ges Paid Search Players.

Beha­vio­ral tar­ge­ting tech­no­logy pla­yer Tacoda Sys­tems is deve­lo­ping a pay-for-performance net­work of con­tent sites that will run text ads and leve­rage its audience-profiling technology…

Tacoda has so far con­vin­ced at least four of its exis­ting publisher clients, though it won’t say which, to join its new Audien­ce­Match Net­work. Tacoda’s clients inc­lude USAToday.com, Tri­bune Inte­rac­tive, Cond

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One Response to “Tacoda”

  1. charges says:

    Could this be the death of the pop-up? God, I hope so.