April 17, 2004
young adam opened
Young Adam opened yesterday in the States. Hope some of you manged to catch it etc.
It’s been a good experiment seeing how blogging can be used to aggressively promote a piece of mass-entertainment.
To any film client thinking of using blogs in a similar fashion, my advice is- start early, update frequently and be prepared to spend some money driving traffic.
Blogvertising is about letting the message slowly seep in, “like absinthe on a sugar cube”, rather than the old-media “hit them with a firehose”.
It’s a different way of talking to people…
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it’s not opening in boston, or i’d see it.