April 17, 2004
why do you blog?
Anil makes a great point about the limitations of “popularity” to measure how successful your blog is.
So when I see disparaging of “unpopular” or low-flow weblogs or the use of someone’s readership as a barometer of their legitimacy, credibility or importance, and I have to strongly object. Popularity is easy. What matters is that you connect.
No surprises there. I’m in the business of getting people to hand over 5, 6, 7-figure checks, either to me or the people I work for. It’s a different process altogether than mass-media campaigns, the majority of which deal in 1 or 2-figure numbers.
I’ve told this story before: My father went to Harvard Business School in the 70s. One of his professors, an eminent scholar, had studied the question of what was harder in business: to get one person to give you a million dollars, or to get a million people to give you one dollar.
The prof insisted getting one person to fork over a million was statistically easier by a very wide margin. Again, no surprises there.
Bloggers who get hung up over audience size are still thinking in mass-media terms. Big mistake. Very big.
"Hugh's Daily Cartoon" Newsletter.
A new cartoon sent out every weekday morning to your inbox [RSS version here.].
A wee chuckle to start your day off right etc.
timely cartoon, considering that you were mentioned several times by jeff jarvis in his ‘blogging in business’ panel at bloggercon today, as an example of how to make money with blogs…or maybe you intended the timeliness…
the timeliness was coincidental, not that i’m complaining
Ideas from BloggerCon II
Ideas from BloggerCon II: HyperLocal weblogs Selling blogads targeted Personal TV networks driven by RSS and BitTorrent More: “Iron Blogger” – dueling bloggers with community chosen topics Users pay for exclusive comment areas Centralized blog traffic meas
Ideas from BloggerCon II
Ideas from BloggerCon II