April 9, 2004

starbuck’s, krispy kreme & dunkin donuts

2 Comments

BAR advertising.jpg
A great wee article from Brand Autopsy about the mar­ke­ting nuan­ces that sepe­rate Starbuck’s, Krispy Kreme and Dun­kin’ Donuts.

The article points out that glo­bally, Dunkin

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2 Responses to “starbuck’s, krispy kreme & dunkin donuts”

  1. Sam Labourne says:
    April 10, 2004 at 10:53 PM

    HAH wadda Ame­ri­canz (US spe­lling) know about cof­fee? Most think a Barista is a new Euro com­pact. Then there’s Star­bucks — sheesh couldn’t be mis­ta­ken for a young man just off the reser­va­tion wea­ring a suit from Wal­Mart — could it? What a stu­pid name… and worse cof­fee. What a tired non-event  — how did cof­fee ever become part of hege­mony. Ame­rica has done more to rein­force real, good cof­fee than it rea­li­ses.… boring!

  2. Laurelei says:
    September 3, 2004 at 5:31 AM

    Sam:
    geo­graphi­cal loca­tion doesn’t have shit to do with what you know about cof­fee. Since you say ‘ame­ri­cans,’ I’m assu­ming you’re refe­rring to the ‘uni­ted sta­tes,’ and not inc­lu­ding the rest of the ame­ri­can con­ti­nent. I’m not sure about mexico, canada, or the rest of them, but south ame­rica grows and makes exce­llent cof­fee.
    a “barista” is a fancy, cor­po­rate word that is used far and wide in the uni­ted sta­tes as well as across the globe for who­me­ver works behind the coun­ter at a cof­fee shop. Of course, you wouldn’t know this, making your blind assump­tions about ame­ri­cans from your tiny hole in the wall that I know nothing about, either.
    You’re an idiot.
    Other­wise…
    Hugh, I love what you do. It gets me through the work day.