April 9, 2004
starbuck’s, krispy kreme & dunkin donuts
2 Comments
A great wee article from Brand Autopsy about the marketing nuances that seperate Starbuck’s, Krispy Kreme and Dunkin’ Donuts.
The article points out that globally, Dunkin
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HAH wadda Americanz (US spelling) know about coffee? Most think a Barista is a new Euro compact. Then there’s Starbucks – sheesh couldn’t be mistaken for a young man just off the reservation wearing a suit from WalMart – could it? What a stupid name… and worse coffee. What a tired non-event – how did coffee ever become part of hegemony. America has done more to reinforce real, good coffee than it realises…. boring!
Sam:
geographical location doesn’t have shit to do with what you know about coffee. Since you say ‘americans,’ I’m assuming you’re referring to the ‘united states,’ and not including the rest of the american continent. I’m not sure about mexico, canada, or the rest of them, but south america grows and makes excellent coffee.
a “barista” is a fancy, corporate word that is used far and wide in the united states as well as across the globe for whomever works behind the counter at a coffee shop. Of course, you wouldn’t know this, making your blind assumptions about americans from your tiny hole in the wall that I know nothing about, either.
You’re an idiot.
Otherwise…
Hugh, I love what you do. It gets me through the work day.