April 5, 2004
millions of bloggers can’t be wrong
Rick Bruner cites all known stats on the size of blogging: “Millions of bloggers can’t be wrong.” Essential blogvertising reading.
Super-popular blogger Glen Reynolds, of Instapundit.com, leaves his traffic logs open, where we can see that he averages around 100,000 visitors a day and more than 2 million uniques a month. Considering that he’s only one guy, that’s astounding. By comparison, HoustonChronicle.com reports 1.5 million unique monthly readers. Granted, Instapundit is one of the most widely read bloggers out there, but it puts the phenomenon in perspective.
I agree. Astounding.
Personally, I think blogging has hit “critical mass”. By that I mean, I think it’s large enough where other media’s opinion of it, positive or negative, will not help or hinder its growth to any noticable degree. The train has already left the station. Nobody cares what the ageing hack thinks.
Bruner’s an interesting guy. For the whole blogvertising schtick, I recommend his blog highly, plus Marketingvox, this other group blog he sometimes works with. Both are on my blogroll.
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