April 3, 2004

tips for agency pitches

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Josh Greene, a mar­ke­ting guy over at Time War­ner, posts a rather inci­sive list of things ad agen­cies should do if they want to win the busi­ness of folks like him.
All good info, none of it roc­ket science, a lot of it often for­got­ten by ad crea­ti­ves.
Josh is a wee bit of a hero of mine, after he made the first cor­po­rate buy of Blo­gads.

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