March 26, 2004
why content is free on the web
The price of information has not only gone into free fall in the last few years, it is still in free fall now, it will continue to fall long before it hits bottom, and when it does whole categories of currently lucrative businesses will be either transfigured unrecognizably or completely wiped out, and there is nothing anyone can do about it.
Yes, I agree wholeheartedly. Certainly that’s true with large advertising agencies. It’s not that their stock prices will plummet overnight. It’s more of a “death by a thousand cuts” process. A layoff here, a layoff there. Senior people getting shafted, juniors working longer hours etc. Clients demanding lower fees. Working weekends becoming more the norm.
This is not a bad, post-9/11 patch we’re seeing.This is permanent meltdown.
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