March 21, 2004

free content

icon12joi.jpg
I have no trou­ble with the con­cept of free con­tent. And Larry Les­sig doesn’t, either.
I found out more about what Joi said about me (me! it’s all about me!) yes­ter­day at that con­fe­rence.
Basi­cally, he used me as an exam­ple as a ‘crea­tor’ (i.e. car­too­nist) who uses his car­toons not as a way of making money directly, but uses them indi­rectly to inte­ract with peo­ple, in the know­ledge that such inte­rac­tion will most likely lead to other oppor­tu­ni­ties down the road.
Yep. That’s pretty much it in a nutshell.
’Free con­tent’ works, simply because it allows one access to peo­ple and social net­works who wouldn’t be inte­res­ted if one had “pay me first” tat­toooed on their forehead.
And perhaps that access is more valua­ble long-term than any crappy little publishing advance.

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One Response to “free content”

  1. Bret says:

    Agreed. 100%.