March 15, 2004
advertising creative is dead
From Marketingwonk: Creative is dead. It’s all about media now.
The trouble with ad agencies, creative departments especially, is that they’re far more interested in advertising (“Ooh! Ah!”) than their client’s actual business. I’ve been ranting on about that for years.
This ought to scare a few of them. They should be scared.
Comments Off
"Hugh's Daily Cartoon" Newsletter.
A new cartoon sent out every weekday morning to your inbox [RSS version here.].
A wee chuckle to start your day off right etc.
