http://gapingvoid.com/2004/02/24/pull-advertising/ "cartoons drawn on the back of business cards" Sun, 22 Nov 2009 00:03:19 -0600 http://wordpress.org/?v=abc hourly 1 http://gapingvoid.com/2004/02/24/pull-advertising/comment-page-1/#comment-139 hugh Wed, 25 Feb 2004 18:21:23 +0000 http://gapingvoid.com/?p=212#comment-139 Yep, that's a worthy goal, Derek ;-) Yep, that’s a worthy goal, Derek

]]> http://gapingvoid.com/2004/02/24/pull-advertising/comment-page-1/#comment-138 Derek Wed, 25 Feb 2004 13:44:16 +0000 http://gapingvoid.com/?p=212#comment-138 > push is dead. Ok, so the alternative is to leave your message out there were the customer might accidentally run into it? Sounds like of like old banner ads. How about this for a goal: By interacting with smart brands, I am entertained, educated and create a bond of loyalty. Back in the early '90s, there were a set of radio ads featuring Mr. S & Mr W. They were witty and fun, and occasionally informative. Guess which kind of canned vegetables I still buy today. > push is dead.
Ok, so the alternative is to leave your message out there were the customer might accidentally run into it? Sounds like of like old banner ads.
How about this for a goal:
By interacting with smart brands, I am entertained, educated and create a bond of loyalty.
Back in the early ‘90s, there were a set of radio ads featuring Mr. S & Mr W. They were witty and fun, and occasionally informative. Guess which kind of canned vegetables I still buy today.

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