February 24, 2004
internet now bigger than cable!
Jeff Jarvis: “Let’s repeat that again: The Internet is bigger than cable TV. And so the Internet should be getting a much bigger share of advertising dollars.“
Yes. This is huge. I’m going to go away and think about it some more.
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It should only get a bigger share of advertising dollars if someone can prove that internet advertising is as effective, if not more so, than TV advertising.
Well, that is true. But TV has massive overheads. And they’re not getting less massive.