February 21, 2004
the future of advertising
For the last year or so I’ve been writing about “the future of advertising”.
Yak yak yak, yada yada yada.
Then a couple of weeks ago I decided to stop talking about it, and just start doing it.
And now tens of thousands of people know all about Young Adam, and I believe see it in an informed and postive light.
Had I put a wee bit of money into media-buying, that figure would have been millions.
No fancy ad agencies. No large herds of suits screwing around. No fancy commercial shoots. Just one guy, some cartoons, a computer and some strategically-placed media buys is enough. Millions of people.
The cartoons are essential. Gives people a reason to be here besides hearing me shamelessly plug a movie.
What is the future of advertising? You’re reading it.
Any ad folk out there who want to continue this conversation offline feel free to e-mail me: hugh at gapingvoid etc.
Young Adam better be awesome after all these plugs.
Well, I think it is, obviously
nice
nice