Archive for January, 2004

January 30, 2004

whiskytalk

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yay diet coke

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the trick to ny

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created equal

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pimping blogcards

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(order blog­cards here)

bars and nightclubs

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happy and successful

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woody allen

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two whole weeks

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middle america

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January 29, 2004

gawker vs dietcoke.com

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diet coke is sexy

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exactly

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quite romantic

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cherry

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fuzzy clouds

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diet coke 2

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winos

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cellphone

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glorious past

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diet coke

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blogging about…

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freebies

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statistically

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vodka

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day job

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gawker

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January 28, 2004

secret language

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January 11, 2004

terribly important

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meeting with the clients

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the future of big media v4056.02

A lovely little post by Jason Kottke about a guy who pre­dic­ted blog­ging (or “meta­jour­nailsm”, as he called it) over six years ago.
This is what caught my eye: “The beau­ti­ful thing about this new meta-journalism is that it doesn’t require a mas­sive dis­tri­bu­tion chan­nel or extra­va­gant licen­sing fees. A sin­gle user with a Web con­nec­tion and only the most rudi­men­tary HTML skills can upload his or her over­view of the day’s news. If the edi­to­rial sen­si­bi­lity is sharp enough, this kind of meta­jour­na­lism could easily find enough of an audience to be com­mer­cially sus­tai­na­ble, given the limi­ted overhead requi­red to run such a ser­vice.”
Exactly. With the soft­ware basi­cally free and the inter­net already in exis­tance, why do we need Big Media’s sorry ass in the equa­tion?
Purists will say “we don’t”. I disa­gree. There’s too much money to be made.
Whether it’s old media (TV, news­pa­per) or new media (inter­net) Big Media’s main source of reve­nue will con­ti­nue to be the same one it’s always been– adver­ti­sing. The New York Times earns its daily crust by suppl­ying audien­ces to adver­ti­sers. The audience shows up every mor­ning in exchange for being given “all the news that’s fit to print” plus some thought­ful com­men­tary. Other media organs do something simi­lar, offe­ring their audien­ces pic­tu­res of naked girls with nice breasts, or the latest info on haute cou­ture or the latest music coming out of the record com­pa­nies.
Suppl­ying audience in return for cash, using wha­te­ver means neces­sary. News, tits, fashion, music… wha­te­ver works.
A media com­pany of the future might be quite dif­fe­rent– ins­tead of a huge edi­to­rial titan pro­vi­ding its own con­tent with sala­ried con­tent crea­tors (a biz model that’s already see­ming pretty tired), I can see something more like a bro­ke­rage house which arbi­tra­tes rela­tionships bet­ween hun­dreds of big money adver­ti­sers and millions of small free con­tent web­si­tes. Yes, Goo­gle Adsense has something like that already, although pre­sently it’s neither pretty, fun or inte­res­ting. I’m seeing something more akin to Blo­gads , only far big­ger and far more sophis­ti­ca­ted.
If, as Clay Shirky has said before, the qua­lity of free con­tent will con­ti­nue to rise, then the media com­pany will have no need to hire con­tent pro­vi­ders, because with few excep­tions the free stuff will be as good as any paid stuff.
In Big Media, the rela­tionship bet­ween adver­ti­sers and audience is the cons­tant. The fulch­rum in the middle– the con­tent– nobody cares if it’s paid for or free. They just care if it works for them. The only peo­ple who disa­gree are the paid con­tent pro­vi­ders and well, yeah, they would, wouldn’t they?

pimp central

“Guar­dian car­too­nist and adver­ti­sing copyw­ri­ter Hugh Mac­Leod is loo­king for an agency job in New York.”
Just some insi­der Blo­gad info: I’m currently trying to relo­cate back to New York, so now all my blo­gads are “hire me” ads, aimed at a pri­ma­rily New York audience. You can check them out at: Jane Galt, Amy Lang­field, Tech Law Advi­sor and 601am. Besi­des those four I’ve also got some non-New York ads going at Blo­gads Weblog and Adrants.
Yeah, six blogs seems like a lot. But they’re cheap and cul­mu­la­ti­vely I’m thin­king I’ll have a far more diverse a range than if I just bought adver­ti­sing on a sin­gle, lar­ger web­site. Nobody is going to hire you if they don’t know you, so you’ve got to get the word out. I’ll let you know how I get on. If it works for me, then it’ll work for other peo­ple. Then hope­fully word will spread and peo­ple will start follo­wing my exam­ple. And sud­denly Blo­gads will have found a brand new niche that’s poten­tially use­ful to thou­sands of peo­ple.
Wish me luck. If you want to help me out feel free to post this link online or pass it on to some­body rele­vant. Thanks.

blogging 101

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afraid

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about hugh macleod

[UPDATED Octo­ber, 2009]
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[Click on image to enlarge etc. Photo cre­dit: David Sifry.]
Hugh Mac­Leod
gapingvoid@gmail.com

Alpine, Texas.
Twit­ter
Face­book

[Essen­tial Rea­ding: “Everything You Always Wan­ted To Know About ‘Cube Gre­na­des’ But Were Afraid To Ask.”]

[SHORT VERSION: Work with Hugh. Car­toon Archive. News­let­ter. Book. Inter­view One. Inter­view Two. EVIL PLANS. Limi­ted Edi­tion PrintsCube Gre­na­des.]

Third-Person Bio:

Hugh Mac­Leod is a car­too­nist, who makes his living mostly dra­wing “Cube Gre­na­des” for clients and  publishing fine art prints via the inter­net. His first book, “Ignore Every­body” is published by Port­fo­lio, an imprint of Pen­guin.
Also known for his ideas about how “Web 2.0″ affects adver­ti­sing and mar­ke­ting, after a decade of wor­king as an adver­ti­sing copyw­ri­ter, Hugh star­ted blog­ging at gapingvoid.com in 2001. He first star­ted off just publishing his car­toons, but as time wore on he star­ted blog­ging about his other main inte­rest i.e. mar­ke­ting.
In 2004 he wrote “Ignore Every­body” and “The Hugh­train”, which both got widely read in the blo­gosphere, down­loa­ded over million times in total.
In 2005 he sco­red his first major blog mar­ke­ting suc­cess with EnglishCut.com, a blog he star­ted with Savile Row tai­lor, Tho­mas Mahon. It tri­pled Tho­mas’ sales within six months.
Since mid-2006 Hugh has also been hel­ping a small South Afri­can winery, Stormhoek “rise above the clut­ter” in the wine mar­ket by using Web 2.0 tools to get the word out. Sales have gone up five­fold since then, thanks to Hugh’s mar­ke­ting efforts.
Since 2006 Hugh has been cons­tantly enga­ged as a public spea­ker, giving talks in both Europe and the US, tal­king about Web 2.0 and the rami­fi­ca­tions it has on busi­ness.
Hugh’s basic man­tra about blog and Web 2.0 mar­ke­ting is “It’s a good way to make things hap­pen indi­rectly”, a point lost on many cor­po­rate types.

The Dra­wings:

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[This is the car­toon that ins­pi­red the name “gaping­void”. I drew it way back when, in college. Click on image to enlarge.]
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When I first lived in Manhat­tan in Decem­ber, 1997 I got into the habit of dood­ling on the back of busi­ness cards, just to give me something to do while sit­ting at the bar. The for­mat stuck.
All I had when I first got to Manhat­tan were 2 suit­ca­ses, a cou­ple of card­board boxes full of stuff, a reser­va­tion at the YMCA, and a 10-day free­lance copyw­ri­ting gig at a Mid­town adver­ti­sing agency.
My life for the next cou­ple of weeks was going to work, wal­king around the city, and stag­ge­ring back to the YMCA once the bars clo­sed. Lots of alcohol and cof­fee shops. Lot of weird peo­ple. Being hit five times a day by this strange desire to laugh, sing and cry simul­ta­neously. At times like these, there’s a lot to be said for an art form that fits easily inside your coat poc­ket.
The free­lance gig tur­ned into a per­ma­nent job. I sta­yed. The first month in New York for a new­co­mer has this cer­tain ama­zing magic about it that is indesc­ri­ba­ble. Incan­des­cent luci­dity. Howe­ver long you stay in New York, you pretty much spend the rest of your time there trying to recap­ture that fee­ling. Cha­sing Manhat­tan Dra­gon. I sup­pose the whole point of the cards ini­tially was to somehow get that buzz onto paper.
Although I haven’t lived in New York since 1999, it still lives in me. Far too much, some would say…
The ori­gi­nals are drawn on either busi­ness cards or bris­tol board cut to the same size i.e. 3.5″ x 2″. I use mostly a 0.3mm rapi­do­graph pen. Occa­sio­nally I’ll use other things– pen­cil, water­co­lor, ball­point etc, but not often.
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Per­so­nal Faves:

An artist is quite a fucked-up thing to be, and to be honest I’m not sure if I would recom­mend it to any­body. Still, in my collec­tion there are a cou­ple of exam­ples that, in some sick and twis­ted way, make the whole thing seem worthwhile. For the first five minu­tes, at least:
The Shark Bar
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When I first moved to New York, I sta­yed at the YMCA on West 62nd.
My first dra­wing as a New York resi­dent was on my second eve­ning, sit­ting on a bars­tool at the Shark Bar– a hip, young place in SoHo.
Having only been in town just over 24 hours, I was fee­ling a bit overwhel­med by New York, to say the least. Plus I had drunk quite a lot that eve­ning. I think both show up in the dra­wing.
I’ve been back to the Shark Bar a cou­ple of times since then, but it never had the same insane magic of that first eve­ning. Great name for a bar, though. Espe­cially in Manhat­tan.
Vanished
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Spring ’98. I was at a bar, it was late, I was kinda tipsy.
Sud­denly I rea­li­zed that my life hadn’t chan­ged much in the last decade since lea­ving college. Work, bars, car­toons, ran­dom con­ver­sa­tions of a big-city nature, second-hand bookshops and art films, the occa­sio­nal bout of ran­dom or regu­lar sex to tide things over etc etc.
It wasn’t as inte­res­ting as it used to be. But I hadn’t moved on, really. And I had no idea where to go next.
Wel­come to New York.
The best car­toons are the ones that give you these ama­zing moments of cla­rity as you draw them. That’s the best thing about car­too­ning, really. Everything else seems rather secon­dary in com­pa­ri­son.
Fanelli’s
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Decem­ber 29th, 1997. Fanelli’s, on Prince and Mer­cer in SoHo, is one of the great bars in Manhat­tan. I had been in New York only a cou­ple of days when I found myself there, drin­king hea­vily.
I no lon­ger drink much, howe­ver at the time I had this idea that seriously heavy drin­king was essen­tial in order to enjoy New York pro­perly. I don’t think I was wrong, either.
Around mid­night at the bar I bump into an old acquain­tance of mine from Chi­cago, Mark Mann. He had moved to New York about 3 months pre­viously to do something with his film career. He is one of the fun­niest and most inte­res­ting peo­ple I know, but at the time I didn’t know that. We were quite sus­pi­cious of each other for the lon­gest time before we admit­ted that we actually were friends.
I hadn’t told any­body I was moving to New York except on a need-to-know basis, so he was quite sur­pri­sed to see me there. A ghost from his for­mer Chi­cago life– just pop­ped out of nowhere.
Told him my story. Told him about being laid off in Chi­cago. Told him about this new job I got in New York. Told him I only knew I got the job offi­cially 5 days before Christ­mas– only about a week pre­viously. Asked him how he was liking New York.
“It’s great,” he said. “Everybody’s insane with lone­li­ness, but that’s OK. After a while you rea­lize that’s part of the edge.”
I was hit with a para­dox. I wan­ted to be in New York, I wan­ted to be “part of the edge”, but I didn’t want to be “insane with lone­li­ness”. Was one neces­sary in order to have the other? Was it a price worth paying? To this day, I still have no ans­wer.
A cou­ple of months later (July, ’98) I drew this, sit­ting on a bars­tool. Thin­king back to that con­ver­sa­tion with Mark, sud­denly I had a rea­li­za­tion: The sim­ple truth about big cities is that peo­ple don’t go there to give. They go there to take, or at least, to get. If you feel like giving, good for you, somewhere an angel is smi­ling yada yada yada, just don’t expect other peo­ple to follow your exam­ple. And if you’re fee­ling lonely, at least now you now know why. This dra­wing is partly about that.
Com­mit­ment
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Within 1 week of mee­ting this per­son you rea­lize that not only have you found your soul­mate, but you’ve found your soul­mate who likes to have sex 4 times a day in the bed, on the dining table, on the kitchen floor, in the chan­ging rooms at Bloomingdale’s etc.
Within 2 weeks you’re already tal­king about moving in together.
Within 3 weeks you’re tal­king about having babies together.
Within 4 weeks you rea­lize this per­son is a com­plete psycho­path.
Within 5 weeks this per­son also thinks you’re a com­plete psycho­path.
Within 6 weeks you’re sit­ting at a res­tau­rant with an old friend who is giving you the “How come you only call me when you’re sin­gle” speech.
I Knew My Pain
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Some­ti­mes life throws you a devas­ta­ting curve ball. And you’re never ready for it. Ever.
Eric
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I remem­ber being young and stu­pid. How utterly sweet and sim­ple life see­med back then, but I also knew in the back of my mind that these days weren’t going to last fore­ver. Ouch. Hope­fully, in a decade or two I’ll be loo­king back to this time now with equal affec­tion. I think that’s all you can do, really.
Com­plete
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Early 30s is a great time to be alive– you’re still young, but you have expe­rience. A power­ful combo.
The down­side is all that weird rocks­tar shit you believe about your­self is well past its sell-by date, and if you haven’t out­grown it by then, it starts to fuck up your life.
New York is tough enough if you’re a man. God knows how the women manage to do it.
Please
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The piece is not par­ti­cu­larly cle­ver nor espe­cially beau­ti­ful to look at. But something gently dis­tur­bing resi­des just beneath the sur­face. Hmmmm� sort of like apart­ment bro­kers.
C.F.A.
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Yes. Exactly.
Mighty
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All clients want one, I am told.
Cheap Plas­tic Toys
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Some of it was my fault, some of it wasn’t. Regard­less, I’ve made a list and they will pay dearly.
Mis­ta­kenly
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There are many advan­ta­ges of get­ting older… more money and res­pect from the world at large being the main one. Howe­ver, with all this newly found cash & kudos comes the idea that maybe the world isn’t such a nice place, after all. That maybe all that unhap­pi­ness you see on the faces of your fellow com­mu­ters is there for a rea­son. And no mat­ter how much you try or how hard you work, none of that will ever change.
Still, I sup­pose it’s bet­ter to know that said bru­ta­lity exists, rather than bur­ning all those calo­ries pre­ten­ding it doesn’t. I just wish I’d wised up a decade ear­lier than I did.
Lying
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OK, this one isn’t exactly subtle. But it doesn’t take any pri­so­ners, either. Unres­trai­ned bile is actually pretty hard to pull off, artis­ti­cally.
Wolf vs Sheep
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No, I don’t have an ans­wer to which option is bet­ter. Both exact a heavy toll, even­tually.
Too Many Cats
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Good thing a cer­tain friend of mine never reads my web­site.
Dorothy
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I’ve always been a big Dorothy Par­ker fan. Urbane wit at its finest. Would I trade my life for hers in order to be that talen­ted and famous? No way. Like all into­xi­cants, talent can be a poi­son. Rea­ding her bio­graphy, it seems she lear­ned that more than most.
It’s 2 am and I’m in this crazy Mid­town Irish bar. I have no idea why I’m there. I shouldn’t be there. I should be somewhere else. Asleep, com­for­ta­ble, happy, sha­ring my bed with a sen­si­ble girl from a good family, Brooks Brothers’ pyja­mas, insuf­fe­rably middle class. But no.
Every­body in that bar is crazy. I tell myself I’m the only sane one but I think I’m kid­ding myself.
Being an artist/creative is like wea­ring funky clothing. Every year gets a little bit har­der. After a while it just looks stu­pid. Even­tually the stu­pi­dity reaches cri­ti­cal mass and the late-night tails­pin begins. At a mid­town Irish bar at 2am, while I’m dra­wing this pic­ture, these things no lon­ger seem to mat­ter.
I like this card because it’s the kind of thing poor old Dorothy would have writ­ten.
All The Time
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After years of strug­gling in impe­cu­nious obs­cu­rity, a very old friend of mine recently had a bit of suc­cess in his busi­ness.
Sud­denly, every­body in the industry knew who he was, and would mob him at trade shows and con­ven­tions. Peo­ple who wouldn’t have given him the time of day only a year before were sha­me­lessly thro­wing them­sel­ves at him, scat­te­ring busi­ness cards like con­fetti.
My friend, the rock star. Who knew?
Shortly after one of these little fee­ding fren­zies, we meet up for a drink, as we do.
He’s telling me all about it. All the off-the-record stuff that hap­pe­ned. All these relent­less peo­ple coming after him, like terriers on the bone.
“How weird,” I say.
“Sure is,” he says. “Now I know what it’s like to have a vagina.”
Pic­kaxe
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One eve­ning after a grue­some day at the office I went into a cof­fee shop on 6th Ave to write. Got a cof­fee, found a table, ope­ned my lap­top and loo­ked around. I’m not kid­ding; there were nine other peo­ple in the caf� with open lap­tops, wri­ting away, just like me. Nine. I coun­ted. They were pro­bably wri­ting the same tedious crap I was.
“It’s a novel about some guy who moves to New York to break into the high-brow lite­rary scene and score with lots of chicks yada yada yada�”
One of the rea­sons I stick to car­too­ning is because my tra­di­tio­nal prose wri­ting is so god­for­sa­kenly awful.
Wri­ting about New York is a bit like wri­ting about sex– it’s already been done to death. And done. And done. And done again. It’s a form of lite­rary nec­rophi­lia. Unless you have something com­ple­tely uni­que and visio­nary to say about New York (I have yet to meet some­body in the flesh who does), any kind of Manhattan-fuelled artis­tic ambi­tion runs the risk of tur­ning you in to a “lig­ger”.
“Lig­ger” is Scot­tish slang. A lig­ger is a hanger-on, a wan­nabe, a parasite-to-the-hip. Some­body who goes to art ope­nings to drink free wine, but never buys a pain­ting. Some­body who sees art as not something you make, but something you milk. Some­body who is always seen, but never remem­be­red.
Living in New York is only pos­si­ble if you treat it like a reli­gion. Lig­gers are really good at this, for some rea­son. Hence their vast num­bers; hence why a big part of your ave­rage day in New York is spent sepe­ra­ting the lig­gers from the real peo­ple.
Henry
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So you’re going out a lot. Pretty soon you’re going out too much. Par­ties. Bars. More par­ties. More bars. So you decide to cut back a bit, y’know, start living like a nor­mal per­son.
So you trade in those wild & crazy times for deli­ve­red Chi­nese food, For­bes Maga­zine and Sein­feld reruns. You’re just going to try it for a cou­ple of weeks, and see how it feels. After all, this is a “new you” we’re tal­king about. A bet­ter you. A saner you. A wiser, more sen­si­ble and com­pe­lling you.
But you know in your heart of hearts that you didn’t move from subur­ban Cle­ve­land, Den­ver, Pitts­burgh etc to a $3000-a-month Manhat­tan apart­ment just to watch Sein­feld.
In New York, you always think that if you try har­der, work lon­ger hours, make more money, spend more time at the gym, put more effort into net­wor­king, read more books, go to bed ear­lier, drink less booze, avoid nega­tive peo­ple, be less sha­llow about the whole sex thing, be more sup­por­tive to your close friends, eat more vege­ta­bles and stop smo­king so many damn ciga­ret­tes, you will even­tually be able pull off that great Miracle Of Mirac­les i.e. you’ll finally, finally, finally be able to live in Manhat­tan while simul­ta­neously lea­ding a healthy, pro­duc­tive, emotionally-balanced life.
Ha.
(PS: I no lon­ger live in New York, obviously)
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