February 10, 2012

Inspire, or die trying.

[Ori­gi­nally sent out in today’s news­let­ter etc. Buy the print here etc etc.]

Like I said on Twit­ter ear­lier today, the peo­ple who REALLY taught me “How To” do anything worthwhile, didn’t write a big ol’ list of ins­truc­tions, didn’t hold my hand, they just led by example.

The great Bri­tish adver­ti­sing man, Dave Trott once did that for me, back in the day…

THIS is what REAL lea­dership means. THIS is what REAL ins­pi­ra­tion means.

And you’d bet­ter get used to it. Because in the world we now live in, there are no more jobs. There are no more bos­ses. There are only clients and cus­to­mers from now on.

The emplo­yees who don’t get that, are dead in the water. And so are the “bos­ses” who still like to be trea­ted as “bos­ses”. Good rid­dance to them all.

So… go read Dave Trott’s stuff. Find out who he is. Go learn from a MASTER. Do it. Rock on.

February 9, 2012

Why “Only connect” is my favorite marketing strategy.

Thanks to Chris for sen­ding me this photo, via Twit­ter.

The gaping­void Valen­tine print he orde­red, just as he was ope­ning the box. A deligh­ted cus­to­mer, so it seems. Hurrah!

I love get­ting stuff like this from peo­ple, and not just because “Social Proof is the new mar­ke­ting” yada, yada, yada.

As artists and/or mar­ke­ters and/or busi­ness peo­ple, it’s not enough to just think about the money and the ROI. We need to know that we “con­nec­ted”, somehow. Deeply so, sometimes.

Or else we just become very dull, making very dull stuff for very dull peo­ple, living very dull lives.

Which except for the occa­sio­nal face­less cor­po­ra­tion, is not much of a sus­tai­na­ble busi­ness model.

E.M. Forster’s very famous advice to aspi­ring authors had a mere two words: “Only connect.”

Exactly. In both art and business.

Only con­nect.

Think about it.

February 9, 2012

Greeting Cards… Now Unavailable At gapingvoid!

I love this. A gaping­void gree­ting card, newly prin­ted, the finest inks on on the finest card stock yada, yada, yada.

No, we’re not selling them any­time soon. We sent them out to every­body who orde­red one of our “Love Prints” in time for Valentine’s Day etc etc.

How do you make something ubi­qui­tous seem valua­ble to peo­ple? A nice gree­ting card, for exam­ple? Something that you nor­mally can find in any shop­ping mall for the price of a cup of coffee?

By making it scarce. Exactly. Spe­cial. Exactly. By making it NOT avai­la­ble in any shop­ping mall, by making it NOT for sale, at any price (within rea­son). Exactly.

Early on, Jason (my busi­ness part­ner these last eight years) and I figu­red out that gaping­void would pro­bably NEVER BE big and mains­tream, a-la Dil­bert or Doonesbury.

So there was NO POINT doing the same mar­ke­ting as Dil­bert or Doo­nes­bury. Or any­body else, for that matter.

Like ol’ Steve said, think different.

You?

February 8, 2012

My next book… and some personal thoughts on the future of the economy.

[The paper­back galley copies. It’ll actually be coming out in hard­back and Kindle only etc.]

I already broke the news on Twit­ter a while back, but yeah, gaping­void Book Num­ber Three comes out in April [Ama­zon pre-order link here].

Like I said earlier:

Think of it a wee love let­ter to the blog. As everything and every­body gets swa­llo­wed up by Face­book, Goo­gle+ and other “Death Stars”, remem­ber the impor­tance of having one’s own piece of real estate to call one’s own…

It’s also very, very short. I was in Bre­vity Mode at the time. And I made sure to put lots of new car­toons in there, just like last time.

I also didn’t write it for the “social media pun­dit” yak­kin’ crowd. I wrote it for your Cou­sin Al, something just to plant a seed in his head. Hope­fully one day it’ll sprout something.

What’s really inte­res­ting to me about the book is the timing. In a year where you can’t turn on the news without some pun­dit asking, “Where are all the new jobs are going to come from”, this might hint at a good ans­wer, of sorts.

Because the way the eco­nomy is evol­ving, the new jobs are going to come from peo­ple who are pre­dis­po­sed to blog­ging in their under­wear, any­way. The peo­ple who quit their dead-end, pen-pushing jobs, got a second mort­gage, tur­ned their spare bedroom into an office and basi­cally ris­ked everything to pur­sue their dream. And star­ted a blog to help get the word out.

The peo­ple who don’t have to wear an tie and go to end­less boring mee­tings seven hours a day for a living.

The peo­ple who actually MAKE stuff. The peo­ple who actually create real, thri­ving busi­nes­ses from scratch. Up and at ‘em by six a.m. Before they’ve had their first cup of cof­fee. In their under­wear. Exactly.

And thanks to blog­ging social media, begin­ning that adven­ture is far less lonely and daun­ting a pro­cess than it used to be, THANK GOD.

Clo­sely rela­ted, my regu­lar Twit­ter buddy, Umair has a WONDERFUL little post over on the Har­vard Busi­ness Review, “Create A Mea­nig­ful Life Through Mea­ning­ful Work” where he laments about how most “suc­cess­ful” peo­ple he meets seem to make a living these days. As usual, he pulls no punches– he sug­gests that maybe, just maybe our current depres­sion is not an eco­no­mic one, but a spi­ri­tual and psycho­lo­gi­cal one.

I’ve been in Manhat­tan for the last few weeks. Han­ging out in all the wrong pla­ces (read: pain­fully hip power hotels), I’ve had the ques­tio­na­ble pri­vi­lege of overhea­ring more than my fair share of Very Serious Con­ver­sa­tions from the movers and sha­kers of the world.

And boy, have they been tedious: mostly, about eking out slightly shar­per terms for deals for more yawn-inducing stuff (whether flicks, finan­cial ins­tru­ments, or kicks) that’s des­ti­ned not to mat­ter. So here’s a tiny hypothe­sis: maybe the real depres­sion we’ve got to con­tend with isn’t merely one of how much eco­no­mic out­put we’re gene­ra­ting — but what we’re put­ting out there, and why. Call it a depres­sion of human poten­tial, a tale of human sig­ni­fi­cance being will­fully squan­de­red (on, for exam­ple, stuff like this).

Bravo, Umair! My thoughts exactly. Like the bri­lliant Guy Kawa­saki once famously said, “Make Mea­ning”. That is where the action is, that is where the eco­nomy AND the future is going. For all of us, rich and poor.

Make of that what you will…

February 7, 2012

You chose money

February 7, 2012

Story of my life:

February 6, 2012

All good relationships

[Sent out recently in the gaping­void news­let­ter. Sign up here etc..]

February 2, 2012

For all you zen-hipster knuckleheads in the audience:

January 29, 2012

Creativity Comes After The Fact

The car­toon above came to me after a Twit­ter exchange I had with my good friend, the fellow cartoonist-writer-creativity-guru-ninja-whatever, Aus­tin Kleon:

Hugh: If all your songs are songs about wri­ting songs, don’t expect anyone to lis­ten to them.

Aus­tin: The pro­blem with wri­ting about crea­ti­vity is that it’s often more luc­ra­tive than actually being creative.

Hugh: I know. If I had to write about crea­ti­vity day-in-day-out, I’d kill myself :D

Aus­tin: God, I can’t wait to start making some actual stu­pid art again.

Ha!

Both Aus­tin and I have both writ­ten books on crea­ti­vity. Mine did really well so far; I expect Austin’s, when it comes out next month, to become a mas­sive bes­tse­ller, if I’m still going to carry on belie­ving that there’s any jus­tice in the world.

i.e. I know my stuff, at least on a good day, and Aus­tin DEFINITELY does.

Yet somehow both he and I still feel as clue­less as anyone else, even if we do get paid to write books about on the sub­ject. Why? Because, actually:

Crea­ti­vity comes after the fact.

Kids come up to me and ask me all the time…

Kid: How do I get a “crea­tive” career-thing going like yours?

Hugh: Make something. Grab a piece of paper and a pen or wha­te­ver and get cracking…

Kid: What if it isn’t any good?

Hugh: Then you’re screwed.

Kid: Ok, what if it’s pretty good, but it’s still going to take me another twenty or thirty years before the world unders­tands it?

Hugh: Then you’re slightly less screwed.

At that point, they’re already sick of asking me any more ques­tions and so they move on, unhappy. Oh well…

The thing is, peo­ple think there’s some set of ideal con­di­tions out there, floa­ting inde­pen­dently in space, that somehow have be met, some magic fairy boxes that need to be tic­ked off, before you can go and “be crea­tive”, wha­te­ver that means.

“I’ve got to quit my job, leave my wife, move to India and become an opium addict yada yada yada…” “I’ve got to drop out of college, move to New York and carry on a for­bid­den and tumul­tuous les­bian affair with a Japa­nese nove­list twice my age  yada yada yada…”

Actually, no. The way to be crea­tive is to make stuff. You wake up in the mor­ning, have some break­fast, hit the work bench and get on it with it.

Or not. Maybe you’d rather just hang out, light a joint and watch Star Trek reruns. Your call.

You can’t plan for crea­ti­vity. You can only plan to do the work.

Whether it ends up being “crea­tive” or not, is deci­ded later. Long after you’ve finished the thing and moved on to something else.

That’s what I mean by it coming “after the fact.”

And so there we are.

January 22, 2012

Evaded